Today I came to tell you with a very interesting topic that if you read well and pay attention to its points, you will undoubtedly go a long way and you will make a lot of progress, just as I told you before, your site will work, be patient and do not plan to be disappointed. Well, let’s read this interesting and important article together, the content of our series:  Internal SEO on page

Internal SEO on page:

SEO is divided into three important parts: internal SEO, external SEO and technical SEO . The three SEO distributions are complementary to each other, and each of them has a significant impact on the performance of the site.

What is on page or internal SEO?

Any activity that is done within the site pages to improve the site ranking in Google results is called internal site optimization or SEO on page.

Common on-page SEO practices include: optimizing title tags, content, internal links and URLs . This is different from off-page SEO, which is optimized for the signals that occur on your website (for example, backlinks).

The reason for the importance of internal SEO is that by doing this, organic search website traffic visitors through the search engines like Google will have a better understanding of your site. The better the structure of the site and the more users are interested in it; the more Google will pay attention to that site.

Well, my dear friend, now we understand what internal SEO is, now let’s know the difference with external SEO

What is the difference between off page SEO and on page SEO?

All the factors influencing internal SEO are related to the elements inside your website. Internal SEO factors include the technical structure (coding quality), written and visual content, and user-friendliness of your website.

On the other hand, external SEO agents are related to things that happen outside of your site, such as external linking, social media activity, and other marketing activities.

Now the question arises that why internal SEO is important, join us to tell you this too

Why is internal SEO important?

Is internal SEO different from the past so far?

Yeah! In fact, Google’s “How Search Works” report states:

Although Google is much smarter than before, it still uses old content (such as searching for a specific keyword on its page).

According to our analysis of 11 million Google search results between keyword rich title tags and first page rankings, the results are:

Top ranking pages use almost the exact keyword in their title tag. That being said, there is more in-page SEO than collecting keywords in the HTML of your page.

Our suggestion for 2022 for ranking your site is:

User experience, bounce rate and settling time, intent search, page loading speed, inbound click rate increase.

So far, we understand what is internal SEO? Its importance and its difference with foreign SEO

Now we want to know about the important factors in internal SEO. This is a long but very practical article, so do not skip it

What are the important factors in internal SEO?

The role of Meta Tags in improving the internal SEO of the site: Arguably one of the most important factors in SEO on page are meta tags . Meta tags help search engine robots better understand the topic of your page.

Meta tags include the following:

• Title Tags: Title tag or title tag is one of the most important tags that you must write when creating a page. The title tag is what you show to the audience on the Google results page. No more than 70 characters can be written in this tag.
• Meta Descriptions: Meta descriptions are actually the summary text of your page so that the user knows what content they will encounter on this page. The length of this content should not be more than 170 characters to be displayed correctly in search results and under the title tag.
• Robots:  With this tag, you tell Google’s crawling bots whether or not to index the page you want.
• URL optimization:  URL structure is part of internal SEO. With the new Google updates, your page address is more important than ever.

Features of a good URL include:

• Short URL
• Use keywords in the URL

Impact of heading tags on the internal SEO of the site:  Google is looking for in your content Heading Tags. Heading Tags actually determine what the main titles of your content are and separate the key titles from the rest of the text.

Heading Tags are divided into 6 categories (H1 to H6). You have to divide and manage your content according to the type of title that is the main title (H1) or subheadings (H2). The most important heading tag on the H1 tag page and having a subtitle in SEO will improve your content and thus improve internal SEO.

Use the H1 tag to specify the main title of your content. According to Google experts, the H1 tag helps Google better understand the structure of the page.

Use the keyword in at least one of the H2 tags. If you use several H2 subheadings in your content, use your main keyword in at least one of them. For example, if your keyword is site design, under the headings you can use similar keywords such as cheap site design or the best site design tool.

The effect of keywords in SEO on page: In order for you to rank well in search engine results with certain keywords, you need to optimize your content according to those specific keywords known as keywords.

Use your target keyword when writing an article or content for your site pages in the first 100 words.

In addition to showing how relevant the article is to the target keyword, this will also help search engines better understand the topic.

Impact of external and internal links:

Linking to the site is one of the most important things to do. Internal linking can understand the semantic relationship between site pages to search engine robots. Internal linking can also transfer the power of specific pages to other pages as long as you use a relevant keyword for your referral link.

Using external links to show content relevance can help Google understand the structure of the page. Be sure to link to reputable external pages in your articles. In addition to understanding the content by Google, this will also help increase the credibility of your page as a reference.

Generate user-friendly and unique content

Generating unique content is one of the most important points in internal SEO.

Factors that can increase the credibility of an article on the Internet include:

• New and up-to-date content: Updating the article is the first step to gaining the user’s trust. Outdated content is one of the factors that causes users to leave the page.
• Add details: Using images, taking screenshots of the steps, placing clips and podcasts are effective factors in increasing the attractiveness of the article.
• Observe the structure of the text: If the written content has a proper structure, it will be easier for users to check it.

Impact of image optimization on page SEO

The images used on the website, while being of high quality, must be small in size. As you know, images play a very important role in a content and can lead the audience to your website alone.

In order to use images correctly and to help search engines, in order to process them, it is necessary that the Title and Alt have been selected correctly, taking into account the content.

Impact of user interface (UI) on internal SEO

One of the most important factors in improving the internal SEO of the site is the user experience when using your website. Customers need to be able to easily understand your website. They have to get the content they want in a fraction of a second. They need to know where to click and how to navigate the website. The web pages of the website should be loaded without any defects and all its components should be visible to the users.

The Impact of a Responsive Website on Internal SEO

One of the standards of website design in today’s world is responsiveness. Responsive means that a website is loaded correctly on any device used to visit the website. These devices can be personal computers or smartphones that come in a variety of sizes.

Impact of website speed on internal SEO

To provide the right user interface, your content and all the actions you have taken need to be uploaded to your audience at the right time. If you have an ideal website but their pages load slowly, it will undoubtedly cause them to lose traffic and direct them to competitors’ websites.

SEO techniques:

Well, friend, now in this section we want to know together about SEO techniques

And these techniques can significantly increase site traffic. Let’s read the last article

Site optimization for Google RankBrain

Using this algorithm, it measures how you interact with other results on the first page. It works by first typing the keyword in the search box and the RankBrain program converts it into concepts, then these concepts show results to the user. If the user is satisfied with the result shown, it will be added to its rank and if the user is not satisfied, it will be deducted from its rank. User satisfaction is directly related to Google’s satisfaction with the site.

Find keywords on social media

Once upon a time, issues were raised on social media and people became more interested in them. With the knowledge of these topics, new and attractive content can be easily produced for the site. Different users’ opinions and reactions can also be used to generate content.

Update and republish old content

It is not always necessary to create new content for the site. Older content can be updated with a few tweaks. The search engine will notice positive changes and rank it better on the results page.

Find the best keywords

You can follow the example of other competitors who have been ranked for using these words. In this way, we find a site that is now well ranked in Google, and then reverse-engineer to find out what they have done in this regard. Once you find the site you can extract its keyword data on sites like  SEMRus h or Spyfu . Of course, it should be noted that not all suggested keywords are always appropriate for your site.

Optimize content for sharing

Only by sharing content can you get a rating from Google. For the content, we must pay attention to the following points:

• Use numbers in the title
• Use brackets in the title
• Use short URLs
• Use descriptive URLs
• Content validation using professional images
• Use short sentences
• Producing applicable content
• Use infographics in text and…

Generate relatively long content

According to the Google search engine, a site that has generated longer content has deeper and more complete information than other sites. According to surveys, the average number of words on the first page of Google search is 1800 words on average. For this reason, Google ranks pages that have longer content better.

Create keywords:

Whenever you want to create a technique, method or system in any field and share it with others, choose an appropriate name for it. After that, if your product has a high search volume, you will get a better ranking from Google.

Use Google’s search console to get more traffic

Google Search Console is one of the best and most useful internal SEO tools. Log in first and click on Performance in the sidebar. Then look for the keywords that you have already ranked for them, that is, the words that give you the most impact. In the Google search console, these words are called queries. Then check how many clicks you get for some of the biggest impressions. Getting the most impressions for each phrase, despite the small number of clicks, means that you have a lot of potential for that phrase web traffic to your website.

What can we do to get the site ranked higher for this keyword?

• By increasing the Click-Through-Rate, we naturally get a better ranking from Google.
• Added content: More content comes with better rankings on Google.
• Add visual and multimedia content to the content: Adding video and image to the content will get a better ranking from Google.
• Get Link: Undoubtedly, backlinks have a great impact on increasing the ranking of content.

And the last word:

In this article, we talked about the importance of internal SEO, its techniques and factors. We knew that we would not be ranked in Google unless we produced content with the right structure and quality. Google attaches great importance to quality content. If your content is of the right quality and provides accurate solutions to users (even if it is not very strong in terms of external SEO and links), it still has a high chance of getting a good ranking from Google.

So every time you start a card or you have started now and you are fixing your weaknesses, pay attention to these points, comrade, so that your site is one of the good sites of Google.